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Comm Risk Kashif Omar 1 & 2 EDMG612

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Q There are many theories that deal with Risk Communication. Before diving into the theories I would like to address what is Risk Communication. Risk communication is the exchange of words or communicating between experts when the mass is facing the threat of economic well-being or social well-being. These theories also help in developing communication quality and strategies. The most popular theory that handles the Risk Communication is the CERC Model.

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The CERC Model Theory: There are actually various steps in CERC model. They are Pre-Crisis, Initial, Maintenance, Resolution and Evaluation. I would like to explain few aspects in regard to the popular CERC model. In the pre-crisis stage, it is important to prepare for the crisis, develop the consensus and finally recommendations that can contribute towards the development of feasible and effective action plans.